As a Nigerian, being an entrepreneur is an easy yet complicated task. There are a lot of opportunities all around with resources at our hands, but it only takes a wise and creative person to see and be able to use it. Also, it’s not just about being an entrepreneur, or a Nigerian! A Place like Kano state is a very sensitive and complicated place to do business. The ancient city of Kano is a commercial nerve centre since before the coming of the colonial masters and still now it is the center of commerce of Nigeria where everything you could think of is available and every business you could think of is being practiced. Kano is a state of tradition, culture and religion; so, every move you make would obviously affect your business. Kano people are tricky, in love with new trends, and in love with their businesses, so as long as you want to penetrate the market, you have to stand out, be unique and never give up once you start.
The world is turning around, and we are living in the digital age, Kano is a place in Nigeria where technology penetration and acceptance is slow and with over 1000 young developers and techies in it, it is still hard to explore the tech market due to low technological advancement in business.
As an indigene of Kano, an entrepreneur and a passionate business person, I took my time to make things easier for you to leverage the market of Kano and penetrate successfully using technology! Below are 10 Apps you should have and use as an entrepreneur in Kano;
Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers. Instagram is owned by Facebook and was launched on 6th October 2010. It is now one of the largest online community with over 1 billion users.
As an entrepreneur, one can use Instagram as an avenue to drive market through online promos, campaigns, product showcase, Instagram contests, hashtag contests, creating an Instagram for your business (Instagram business account), using specific hashtags.
SurveyMonkey is an online survey development cloud-based software as a service company, founded in 1999 by Ryan Finley. It is a tool that allows users to create their own surveys using question format templates. The basic version of SurveyMonkey is free; an enhanced version is also available at a cost.
One could make a research from his bed, and make a pretty cool cash!
kineMaster is the only full-featured professional video editor for Android, supporting multiple layers of video, images, and text, as well as precise cutting and trimming, multi-track audio, precise volume envelope control, color LUT filters, 3D transitions, and much more. For professionals and amateurs alike. It is also available on Apple store and for PC.
For entrepreneurs who work with videos either on social media, blogs, or shorts movies, kinemaster allows you to work on your video by yourself and you could earn a lot by making more videos for other people too.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and Linkedin. You could be a social media manger, social media influencer or someone who runs many accounts and you might be a busy person or not but having a helping hand like buffer to post on your several accounts and at the time you want would be so cool.
LinkedIn is a business-focused social networking site that was launched in 2003. Its main purpose is to help people network professionally. The basic service is free. The site lets you find other business associates, clients, and colleagues whom you already know.
Other ways to use linkedin wisely is the; LinkedIn Pulse | A Reader’s Platform : A platform for users to read and write content which will help them in their professional life. The topics usually covered are related to business fields namely Marketing, Business Development, Finance, HR, Social Media, etc.
Networking : LinkedIn can be used to network with professional people and organisations effectively.Company pages keep you updated with the recent advancements.
Find a Job : With the increase of users, LinkedIn has grown a Hiring Platform, and is widely used by both employers and and employees. Brainstorm and Host Meaningful Conversations : LinkedIn groups provides the users with a platform to discuss ideas, brainstorm over specific topics, share best case studies and get their queries solved.
Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos. The best place to find ideas in videos, articles and pictures is pinterest. As an entrepreneur,you can never run out of ideas with pinterest.
Facebook is a community where people meet and network in a fun and flexible way, as the second most populated place on earth, one can leverage on that to achieve a lot in their business. Facebook increases exposure to potential customers, gather more leads, lowers marketing expenses, build brand and loyalty and increase your web traffic
WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million
websites. WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.
Google Keep is a note-taking service developed by Google. Launched in 2013, Google Keep is available on the web, and has mobile apps for the Android and iOS mobile operating systems. Keep offers a variety of tools for taking notes, including text, lists, images, and audio. keep is always on and live, it sets reminders, transcribe texts from images
YouTube is an American video-sharing website. It is the home of the viral video, the term for a video that spreads quickly to a large audience on the Internet. Marketers can use other social media avenues, such as Facebook or Twitter, to direct consumers to YouTube videos as a way of trying to get the videos to catch fire with the public. It is also a perfect place to market and earn a lot of money
By Aisha Tofa
Startup Kano Co-Founder