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PitchStar: Building the Startups Africa Needs

There is no shortage of ideas in Africa. Every day, young people are building businesses, developing products, solving problems in their communities and imagining new ways to make life, work and commerce better. What is often missing is not ambition, but access: access to the right knowledge, mentors, networks, resources and opportunities to turn an idea into a business that can survive and scale. This is where PitchStar comes in. PitchStar is Startup Kano’s startup incubation and pre-incubation programme designed to help early-stage founders move from ideas and early concepts to stronger, more structured and investment-ready businesses. Since four years ago, the programme provides founders with practical training, mentorship, business development support and opportunities to pitch their ventures to investors, partners and other ecosystem players. But PitchStar was never meant to be just another entrepreneurship programme. It was built around a simple belief: Africa does not need to wait for the next generation of businesses to come from somewhere else. We can build them here, start locally, conquer ocall markets and go global. From Ideas to Businesses For early-stage founders, the journey from an idea to a viable startup can be overwhelming. There are questions about the customer, the business model, pricing, marketing, finances, product development, team building and, eventually, how to communicate the value of the business to investors and customers. PitchStar breaks that journey down. Through the incubation process, founders work through areas including business model development, market research, financial literacy, branding and storytelling, product development and pitch preparation. They receive mentorship and expert guidance while developing and validating their businesses, culminating in a Demo Day where they can present their ventures to investors, ecosystem partners and industry experts. The result is not simply a founder who knows how to pitch. It is a founder who understands their business better and ready for the next step. A Growing Community of Founders Over the years, PitchStar has brought together over 60 founders building solutions across different sectors and responding to challenges within and beyond Northern Nigeria. Its 40+ member alumni include businesses such as Zainnest, Schoola, Northino, The Meraki, Daily Invoice, Maeish Ecocycle, Sal’s Epiphany Studio and many more. That is the real impact of incubation: not simply producing graduates, but helping founders become better equipped to build solid business ideas and products. Building More Than Startups PitchStar’s impact also sits within a larger story about Northern Nigeria’s innovation ecosystem. Kano has increasingly emerged as an important startup city, with Startup Kano playing a significant role in creating entry points for young people into technology and entrepreneurship. By 2024, Startup Kano had supported access to the tech ecosystem for more than 50,000 young people and helped early-stage entrepreneurs raise over a $1 million for tech-enabled businesses. PitchStar contributes to that wider movement by creating a pipeline of founders who are not only building businesses, but building solutions relevant to the realities of their communities. From fintech and health-tech to education, clean technology, logistics and media, the programme is intentionally open to founders solving problems across sectors. This matters because innovation in Africa will not have one face. The next chapter of PitchStar is about taking what has worked and making it accessible to even more founders. Following its journey in Kano, PitchStar is preparing to expand into five other states across Northern Nigeria. The ambition is clear: to build a stronger, more connected African startup ecosystem where founders can access the support they need without having to leave their communities to find it. Because the next African startup unicorn could come from anywhere, and we want to be there when it does. PitchStar Cohort V in Kano,  Gombe, Borno, Nasarawa, Jigawa and  Katsina We opened the call for applications to join the 5th Cohort of PitchStar Pre-incubation Programme, and the response was nothing short of amazing. If you sent in your application; Turn on your email notification. We are conducting the final phase of the selection. You just might get an email. Come ready to learn, test, build, rethink and pitch. Stay connected with Startup Kano and watch out for more opportunities The next big idea from Northern Nigeria might already be in your hands. By Salamatu Adamu Lead Startup Product and Growth.

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When East Africa Met Asia: Inside the Venture Bridge Uganda Session

What happens when a government policy leader, four ambitious founders and mentors from Japan share one virtual room? On 30 September 2026, the Africa-Asia Venture Bridge answered that question with big ideas, honest advice and the first steps toward real partnerships.Startup Kano created the Venture Bridge for a simple reason: African founders are building real solutions every day, but too often lack the visibility and access to investors and partners they need to grow beyond their home markets. After the Nigerian edition, the Uganda Session turned the spotlight on East Africa under the theme “Emerging East African Innovation Opportunities.” Setting the Scene: Uganda’s Moment Opening the conversation was Vincent Okema, Senior MSME Expert at Uganda’s Ministry of Trade, Industry and Cooperatives. With over 20 years of experience in enterprise development and innovation policy, and as Deputy Chair of the Technical Committee on Uganda’s National Start-up Policy, he has had a hand in shaping the very ecosystem he described.His message to Asian investors was clear: Uganda is a destination with real momentum in agritech, fintech, mobility and clean energy, and the opportunity grows with regulatory clarity and strong partnerships. Four Startups, Four Big Ideas Feyti Medical Group GETTING LIFE-SAVING MEDICINES TO MARKET FASTER Getting a medicine approved in Africa can mean a maze of regulators, languages and paperwork. Feyti’s AIcyclinder platform cuts through it, taking a medicine from regulatory dossier to approval and keeping it compliant afterward, with automated dossier preparation, translation, regulatory intelligence and drug safety reporting. Working with established pharmaceutical companies, Feyti’s ambition is to become the leading AI-powered contract research organization, so that medicines reach patients sooner. Afriplastrec BUILDING WITHOUT CUTTING DOWN FORESTS On Ugandan building sites, timber formwork is used once and thrown away, and forests pay the price. Afriplastrec has a smarter idea: the Modular Carbon Offset Board, a reusable, snap-together panel made from recycled plastic and biomass waste. It installs faster, leaves less waste on site and can be recycled at the end of its life. Offered on a rentals-first basis to mid-sized contractors and hardware stores, it was co-created with Japanese recycled materials expertise from partner Heiwa Kagaku. FXLens FINANCIAL INTELLIGENCE YOU CAN TRUST Markets are open to everyone, but understanding them is another story. FXLens brings AI-powered market analysis, financial education, a personal AI financial agent, Shariah-conscious Islamic finance intelligence and a blockchain-based trust layer together in one platform, so a new generation of investors can decide with clarity instead of noise. Born from financial market education in Kano Nigeria, it has its sights set on Africa and the Middle East. CORE AI THAT WARNS YOU BEFORE IT FAILS Most AI does not announce when it is about to get things wrong. It simply does, quietly. CORE changes that. It is a physics-based early-warning layer that watches how stable an AI system’s understanding of a scene is, and flags the exact relationships about to become unreliable before failure occurs, so a human or a backup system can step in. It works alongside the vision systems teams already use, with no costly migration, and is being applied to media and compliance, surveillance and robotics, beginning with surveillance. Voices from Asia  Japan. Listening closely to every pitch were mentors from Japan. Jun Kojima, Director at ANT Capital, Japan, and co-creator of the series, was joined by Tadashi Nakai, a commodities and energies expert based in Japan, and Yoshiki Chijiwa, a former venture capitalist based in Tokyo who has been involved with tech startup ecosystems and programs such as 500 Global’s VC Unlocked: Tokyo.Their advice was refreshingly practical: tell a clear market story, show the product in action, and back it up with evidence of traction. Vincent added his own challenge to the founders: bring concrete examples and measurable results. Beyond the Webinar This is where the bridge starts carrying traffic. The startups that pitched are now being introduced to potential partners, with further collaboration discussions to follow.The journey continues with the next country sessions in Egypt and Zambia, and Startup Kano has announced plans for a virtual venture studio and more engagement sessions in the first quarter of next year. Thank you to our Uganda Ecosystem partners, our mentors, the founders and everyone who joined us. Stay tuned for the next stop on the Venture Bridge.

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August Ecosystem Highlights: Kano, Innovation, and Expanding Horizons

August brought a wave of recognition, partnership, and expansion across Kano’s innovation ecosystem. From an award celebrating years of youth-focused enterprise work, to new conversations on inclusive AI, a visit from federal regulators, a bootcamp introducing children to STEM, and a pre-incubation programme setting its sights on six states, the month reflected an ecosystem that is not only growing but reaching further than before. Startup Spotlight: Salamatu Adamu This month’s Startup Spotlight features Salamatu Adamu, an impact storyteller, creative strategist, and project manager whose work sits at the intersection of data, people, and story. Salamatu is the founding partner and Senior Partner, Creative Strategy at Cavemen Africa, a consortium using storytelling to preserve culture and build economic resilience for young people. She is also the founder of Sal’s Epiphany Studio, which has worked with more than 60 brands, including Golden Penny, Golden Morn, Gusto, and Max Air, and the creator of SHENi (She Commerce Nigeria Initiative), a product-photography training programme delivered across Kano and Abuja that reached about 80 women directly, in partnership with Startup Kano, Nile University, E-Health Africa, Northino, and with SMEDAN’s endorsement.She is a two-time author of the 15-year anthology “Diary of a Heartbreak Kid” and “Epiphany Magic Book,” Africa’s first handbook on product presentation. In 2020, she won the Northwest regional prize and a one million naira grant at the Creative Business Cup Nigeria finals in Lagos. Over her career she has designed more than 30 creative projects and helped over 50 brands tell their brand and impact stories.At Startup Kano, Salamatu heads the Product and Growth department, leading the Incubation and Acceleration programmes and M&E frameworks under it. Recognising Homegrown Innovation: An Orange Economy Award for ENGAUSA Engr. Mustapha Habu Ringim, Founder and CEO of ENGAUSA Global Tech Hub Ltd, received an award recognising his contribution to Kano State’s Orange Economy. The recognition came during the August 13 study tour of the National Institute for Policy and Strategic Studies (NIPSS) to Kano State Government House, themed around economic diversification and entrepreneurship. Ringim used the platform to highlight ENGAUSA’s six years of work, including thousands of trainees, hundreds of incubated startups and SMEs, and its use of mother-tongue learning to make AI and digital literacy more accessible to underserved communities. It was, as he put it, a recognition he accepted on behalf of the entire ENGAUSA family. Designing Accessible AI: A Partnership with KDIN On August 20, the Kano Digital Innovation Network (KDIN) convened an “AI for All” Accessibility Forum online, bringing together developers and local digital workers to discuss how AI tools can be made more accessible and inclusive for the Northern Nigerian market. The session explored practical accessibility features such as captioning, sign language support, and speech recognition, reflecting a growing push across the ecosystem to ensure emerging technology serves everyone, including persons with disabilities. A Visit from the Nigerian Communications Commission Also on August 20, the Kano Hub received a delegation from the Nigerian Communications Commission (NCC), representing the Minister of Communications, Innovation and Digital Economy. The delegation, which included the Executive Commissioner for Stakeholder Management, the Director of Zonal Operations, and the Zonal Controller for Kano, met with Gateway Programme participants who were engaged in computer literacy and digital skills training at the Hub. The visitors commended the friendly, inclusive learning environment supporting young people’s digital growth. Introducing Children to STEM: KASITDA’s Digital Kids Bootcamp From August 17 to August 28, the Kano State Information Technology Development Agency (KASITDA) ran its Digital Kids Bootcamp at the Digital Industrial Park on State Road, introducing children aged 9 to 11 to foundational STEM concepts, basic coding, and entry-level robotics, building the ecosystem’s talent pipeline from the ground up. Scaling PitchStar Across Northern Nigeria After years of building startups from Kano, Startup Kano announced it is taking its signature pre-incubation pipeline regional with PitchStar Cohort 5. The programme is expanding to six strategic states, Kano as the central hub, alongside Gombe, Borno, Katsina, Jigawa, and Nasarawa, each in partnership with a local hub. The goal is to capture more than 200 idea-stage startups over the next three years and turn them into resilient, investment-ready ventures through a three-month intensive bootcamp, three months of real-world fieldwork, global mentorship, star-level certification, and a grand demo day in 2027. Applications opened August 28, 2026. Looking Ahead Taken together, August’s activities show an ecosystem earning wider recognition while deliberately reaching further, from an award honouring years of grassroots enterprise work, to new conversations on accessible AI, a federal delegation’s visit, a bootcamp shaping the next generation of builders, and a pre-incubation programme now spanning six states. Startup Kano remains committed to supporting initiatives that connect ideas to impact, strengthen ecosystems, and create opportunities for people across Kano and beyond. Have an idea-stage startup? PitchStar Cohort 5 applications opened August 28, 2026, across Kano, Gombe, Borno, Katsina, Jigawa, and Nasarawa. Get your idea ready, and follow Startup Kano’s channels for the application link and updates.

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